The Unseen Revolution: Why Cartiere Carrara’s Flushable Hand Towels Are a Game Changer

Flushable hand towels

In the evolving landscape of washroom hygiene, one product is quietly but powerfully transforming the experience for businesses and users alike: the flushable hand towel. Often overlooked in favour of traditional paper towels or air dryers, Cartiere Carrara’s flushable hand towels offer a unique blend of convenience, hygiene, and environmental responsibility that makes them an increasingly attractive choice.

So, what exactly are the benefits of making the switch to these innovative hand towels? Let’s dive in.

1. Unparalleled Convenience and User Experience:

Imagine a washroom where overflowing bins are a thing of the past. With Cartiere Carrara’s flushable hand towels, users simply dry their hands and dispose of the towel directly into the toilet. This eliminates the need for separate waste bins, reducing clutter and creating a more streamlined, pleasant washroom experience. For high-traffic areas, this means smoother flow and less mess, leading to higher user satisfaction.

2. Enhanced Hygiene and Reduced Cross-Contamination:

In a world increasingly conscious of germ transmission, flushable hand towels offer a significant hygienic advantage. Unlike traditional hand towels that accumulate in bins and can potentially become a breeding ground for bacteria (especially if bins overflow), flushable towels are immediately removed from the environment. This “dispose and forget” mechanism drastically reduces the risk of cross-contamination, contributing to a cleaner and safer washroom for everyone. Each towel is designed for single-use, ensuring maximum hygiene with every hand dry.

3. Odour Control and Aesthetically Pleasing Washrooms:

One of the less-discussed but equally important benefits is the impact on washroom aesthetics and air quality. Overflowing bins of wet, used paper towels can quickly lead to unpleasant odours and an unkempt appearance. By removing the waste directly into the sewage system, flushable hand towels help maintain a fresh, clean scent and a tidy look, enhancing the overall perception of your facility.

4. Sustainable Innovation: A Responsible Choice:

The term “flushable” often raises eyebrows regarding environmental impact. However, Cartiere Carrara’s flushable hand towels are specifically engineered to disintegrate rapidly when exposed to water, much like toilet paper. They are designed to break down efficiently in sewage systems, preventing blockages and ensuring they don’t contribute to environmental pollution. This focus on rapid disintegration makes them a genuinely responsible choice for businesses looking to minimise their environmental footprint without compromising on hygiene or convenience.

5. Operational Efficiency and Cost Savings:

While the initial thought might be about product cost, the operational savings with flushable hand towels can be substantial. Consider:

  • Reduced Waste Collection: Fewer bin emptying cycles for cleaning staff, freeing up valuable time for other tasks.
  • No Bin Liners: Eliminating the need for plastic bin liners translates to direct cost savings and less plastic waste.
  • Cleaner Washrooms: A more hygienic and pleasant environment can lead to higher customer satisfaction and a better brand image.
  • Reduced Blockages (when used correctly): Designed for efficient breakdown, these towels are less likely to cause plumbing issues compared to non-flushable alternatives being mistakenly flushed.

In conclusion, these flushable hand towels represent a significant leap forward in washroom hygiene and efficiency. By combining the ultimate in user convenience with enhanced hygiene, aesthetic appeal, and responsible environmental credentials, they offer a compelling solution for businesses looking to elevate their washroom experience. Make the switch and discover the unseen revolution for yourself – contact one of our representatives to find out more or request a sample.

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Polycyclic Plantations

In the area of Badia Pozzeveri, not far from our production hub in Capannori, we set up a series of continuous cycle plantations where trees and shrubs with different growth and cutting patterns coexist. They are constantly replanted after cutting, or grow back autonomously from shoots, thus guaranteeing constant natural coverage over time. From the eco-environmental standpoint, polycycle plantations requalify a flat area that used to have only residual agricultural value, improving the local habitat, regulating the absorption of rainwater, and conserving carbon stock in the soil.  

Natural polycyclic plantations are usually composed of an alternation of: 

  • Medium–long-cycle plants, cut at 15–40-year intervals from planting (hazelnut, cherry, oak, maple, ash, linden) for wood used as structural timber or for manufactured products.
  • Short-cycle plants, cut at 8–14-year intervals from planting (in particular poplar) for the production of paper or packaging.
  • Very short-cycle plants, cut at 6–7-year intervals from planting (e.g. plane) and used as firewood.
  • Shrubs that are not cut, and contribute to maintaining soil coverage.

 

This varied composition ensures that the different species are cut at different times, allowing any intervention to have a modest impact on the landscape and on the habitats created. Furthermore, the limited agricultural practices required by this management approach allow for preservation of the carbon stock in the soil, and avoid further aggravating global warming due to the massive repetition of tree cutting and replanting.

This type of planning and management of the woods – which includes the permanence of at least 30-40% of the trees after each cutting cycle – allows us to pair different productive species (namely those providing firewood, structural or construction timber, and wood for the production of cellulose) with the logic of permanent topsoil coverage and biodiversity protection.

The wood management method created by polycyclic plantations entails multiple benefits: productive, visual, bio-ecological benefits in terms of habitats for animal species (protecting local biodiversity), regulation of rainwater, and conservation of carbon stock in soil. All thanks to the limited cutting practices (and the permanence of a large part of the woods), which however supply local production chains, including those dedicated to poplar wood and to cellulose production for paper manufacturing.

Kilometroverde® - Lucca.

The Cartiere Carrara Group celebrates 150 years of history.

Kilometroverde® - Lucca.

The initiative was born in collaboration with Rete Clima, and consists of a 1-kilometre linear forestation project along the southern section of the A11 motorway between the exits of Lucca Est and Capannori, which runs along the company’s plants.
Trees and shrubs were planted on land that used to be bare, and a typical Tuscan forest was reconstituted to replace an existing, neo-formed woodland that had been of limited value for the forest and wider ecosystem. The area was repopulated with autochthonous species of trees and shrubs, reviving a forest type historically present in the Tuscan area but now significantly reduced due to agricultural activities and industrial sites that have developed on the land over time. This type of “linear plantation” is an innovative strategy for the area, intended to have a protective function and to mitigate local environmental impacts. Kilometroverde® Lucca will take on a triple function over time: physical and visual separation barrier between land and motorway; woodland (a true and proper green lung) able to capture the particulate pollutants produced by vehicular traffic (the well-known PM); and concrete tool for a strategy to develop natural continuity with existing sections of woods.
The positive impact of this intervention is not limited to the local territory: like all new forestation initiatives, Kilometroverde® – Lucca will allow us to increase the total absorption of CO2 and contribute to mitigating the effects of global warming.

Kilometroverde® – Lucca will be certified according to the PEFC standard for Sustainable Forest Management. .

The Cartiere Carrara Group celebrates 150 years of history.

With the acquisition of the Caldaroni Group, the Cartiere Carrara Group is born, paving the way for new growth and future goals.

The Carrara family’s activities are brought back together under the aegis of Cartiere Carrara S.p.A., thus unifying their resources and consolidating their position in the industry.

Mario Carrara’s branch of the family decides to resume the activities previously excluded from the 2002 transfer, starting from Cartiera Carma, of which it had always maintained exclusive ownership. With fresh new impetus, the family re-enters the professional and consumer tissue market.

The turn of the millennium brings new opportunities. Cartoinvest is sold to the multinational SCA.

Cartoinvest becomes the exclusive licensee of the Kleenex brand for Europe, thus confirming its leadership in the European tissue market.

The Cartoinvest Group is founded, and takes control of no less than twelve companies in Italy and in Europe, further strengthening their presence and influence in the industry.

The historical plant in Pietrabuona starts its first continuous machine for tissue paper, introducing remarkable technological innovations in the manufacturing process.

The Carrara family makes its debut in the paper manufacturing business, opening a paper mill in Pietrabuona to make straw paper.